Robert Brunner on Designing Products for Scale

AIGA Design Podcast

​​In this episode of the AIGA Design Podcast, host Lee-Sean Huang talks with Robert Brunner, Chief Designer at Beats by Dre and Founder and Partner at Ammunition. With over 40 years of experience, Brunner began his career at Apple when the company did not yet have a design team. He later became a partner at Pentagram before founding his own design studio.

When asked about the early years of his career, he shared that growing up in a household where both parents were makers inspired him and continues to influence his work. While in university, he initially believed civil engineering was the right path for him. However, after reflecting more deeply on his passion, he realized that industrial design was his true calling.

He founded Ammunition two decades ago, and the studio continues to thrive. Ammunition is a multidisciplinary studio that keeps the products they design at the center, making sure they create products that matter. He is also committed to focusing on the economics of product development, particularly when it comes to scaling. He shared the challenges faced in designing Beats by Dre over the past 19 years, as well as in developing Square, which democratized credit card transactions for small business owners.

When it comes to generative AI, while he acknowledges its potential to support design automation and development refinement, he believes that the connection design creates with people cannot be outsourced.

The advice Robert shared with us and tells his kids as well is that when you see yourself working on a project in the middle of the night and don’t care how late it is, you have found your passion and your purpose that will allow you to grow.