Planners Are Helping Small Businesses Become Resilient Amidst the Pandemic

American Planning Association

When the coronavirus pandemic dramatically halted normal economic activity in March, many knew small business owners and their employees would not come away unscathed. But small businesses are critical to our communities, making up 44 percent of all economic activity in the United States. Thankfully, community planners are stepping up in big ways to find relief for these businesses — the lifeblood of their localities.
In this episode of the podcast, APA public affairs manager Emily Pasi talks with Angela Cleveland, AICP, director of community and economic development for the City of Amesbury, Massachusetts, and Matthew Coogan, AICP, chief of staff for the City of Newburyport, Massachusetts. Amesbury and Newburyport — the former boasting a thriving restaurant scene, the latter an engine largely fueled by tourism — were each awarded $400,000 in emergency Community Development Block Grant funding via the CARES Act.
Angela and Matt outline the serious need they saw in their communities’ small businesses before the funding was delivered, as well as the ways various city departments came together to lift up struggling enterprises and help them innovate. They provide advice for planners who want to help their communities not just stay solvent, but recover stronger.