Community - Alder & Co

An Agency Story

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Company: Alder & Co.
Owners: Mal Alder
Year Started: 2018
Employees: 1-10 (Emerging)

Welcome to An Agency Story podcast, I’m your host Russel.
In this episode, we're joined by Mal Alder, the founder of Alder & Co., based in Knoxville, Tennessee.
Mal shares her inspiring journey from creative writing and journalism to establishing a digital marketing agency dedicated to small businesses.
You’ll certainly appreciate her dedication to results by zeroing in on business objectives. In addition we dive into the benefits, while embracing limitations, of focusing on your own marketing presence as an agency.
Discover how Alder & Co.'s honest and trackable approach to digital marketing has made them a trusted partner for their clients.
Enjoy the story.
Show Notes Insights
Honesty and Transparency in Marketing: Mal's commitment to honest digital marketing with trackable results sets Alder & Co. apart. She stresses the importance of not selling unnecessary services and empowering clients by helping them understand their marketing metrics. This transparency builds trust and long-term partnerships with clients, a crucial aspect for any agency looking to establish a strong reputation.
Supporting Small Businesses and Community Engagement: Mal's passion for supporting small businesses stems from her upbringing and personal values. She believes in the lift-one-lift-all mentality and focuses on helping local businesses and nonprofits thrive. Engaging with and uplifting the community not only aligns with her agency's mission but also creates a loyal client base and positive brand image.