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3: How to Align Culture and Marketing Moments with Michael Shostak
Manage episode 184628306 series 1521373
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Michael Shostak is the Senior Vice President & CMO of Economical Insurance. Michael and his team recently launched ~ Sonnet ~ a completely online insurance solution. The first of it's kind in the Canadian marketplace. He shares lessons learned from the launch and some deep insights into brand and culture alignment.
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