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Eliminating Advertising Waste using Advanced Analytics with Dr. Michael Cohen
Manage episode 289396891 series 2907196
Innhold levert av Jeremy Roberts and Sameer Khan, Jeremy Roberts, and Sameer Khan. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Jeremy Roberts and Sameer Khan, Jeremy Roberts, and Sameer Khan eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
According to latest TrafficGuard study, digital advertisers will waste $100M over the next 5 years. Interestingly, only 10% of all the advertising efforts produce results while businesses continue to invests billions in advertising. In this show, we had an opportunity to interview Dr. Michael Cohen who is the Chief Data and Tech officer at Marketing Evolution.
Dr. Cohen and his company have specialized in creating solutions for digital organization to reduce wasted ad spend. Here are the insights you will uncover during this content rich show:
Discover hard to find relationships between marketing channels
Learn the exact type of analytics required to reduce spend
Uncover the concept of Flexible Marketing and how it can be a game changer for modern marketing organizations
How to develop a granular media plan?
What is the ideal media mix strategy in the uncertain market?
How data privacy is impacting marketers and digital leaders?
Reach out and leave your feedback on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732
Visit us on www.analyticstodaypodcast.com
Follow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732
Consult with us: https://www.strategystack.io
www.analyticstodaypodcast.com
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