Ep 209 - SHOCKING Truth About Influencers, Podcasting Future & Brand Building | Ranveer Allahbadia

ANI Podcast with Smita Prakash

From fitness trainer to podcaster, Ranveer Allahbadia, known as 'BeerBiceps,' has become a major figure in the digital world. He hosts 'The Ranveer Show,' one of India’s most-watched podcasts, and recently won the "Disruptor of the Year" award from PM Narendra Modi at the National Creators Awards 2024.

In this episode of the ANI Podcast with Smita Prakash, Ranveer talks about his journey from gym sessions to podcast fame. He openly discusses his challenges, including criticism of his interviewing style and issues with cancel culture.

Ranveer addresses claims that he oversimplifies topics and explains his approach to making content relatable and easy to understand. He also talks about his business venture, ‘Monk Entertainment,’ and the importance of content creators exploring business opportunities.

He explores the changing world of content creation and the future of India’s creator economy. Ranveer also touches on mental health, noting the burnout that many young content creators face.

Additionally, Ranveer shares how former Indian cricket captain Virat Kohli has inspired him and why interviewing Kohli is still a top goal for him.

(0:00) Introduction

(1:12) Ambani Wedding

(6:09) Lowest Phase in life

(8:37) When Views Don't Come

(12:05) Being a Fitness Trainer

(14:02) BeerBiceps' as a Name

(16:35) The Influence of Trolling

(18:34) Aamir Khan Controversy

(19:58) John Abraham's Controversy

(25:37) Ranveer's Podcast Reach

(29:17) Content

(30:55) Guests from Different Fields

(36:12) Brand Building

(39:17) How to Break Monotony in Content?

(41:07) Trust Factor with Brands

(43:52) Political Podcasts

(48:22) Favourite Guest to Interview

(51:35) Rejected Podcasts

(57:37) Fanboy Moment Over Guests

(1:01:07) Congressmen Rejecting Invites

(1:02:15) Competitions and Learnings

(1:04:07) Nikhil Kamath

(1:06:19) Celebrity Interviewers

(1:08:42) Young Actors

(1:09:43) Influencer as a Career

(1:14:39) Childhood

(1:21:00) Celebrityhood

(1:24:37) Appearing in a Music Video