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Why Selling is Personal during a Crisis
Manage episode 310807676 series 3073441
Innhold levert av Anthony J Conklin. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Anthony J Conklin eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
The business of sales has always been about building trust and delivering value. But we rarely hear anything about being "personal" Perhaps it was because it was seen (from an old school point of view) as being weak, lazy even lack confidence.
That was before March 2020.
Today the business of selling is personal first!
During and after a crisis, its a very different ball game,
The fundamentals of selling remain the same, but the order has shifted.
Want to know how to prepare for your first meeting? Get to know the person you're meeting with first - understand how they are dealing with this crisis - its called putting the client first. Thanks to Andrew Sobel for his insights and his book It Starts with Clients.
By the way, if you are thinking about getting your sales process back on track during this crisis, I have a Free 30-minute sales coaching session to help you better understand where you are and where you want to go.
Click here https://www.theajcgroup.com/contact
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