Manage episode 291912381 series 2863706
Norske Skog, a company with a colorful past, is on a transformational journey. The future step in this journey is replacing oil components with wood components, making the world less reliant on fossil fuels. So how does wood from a Norwegian forest contribute to a greener world? And why can we compare CEO Sven Ombudstvedt to Elon Musk or Frank Sinatra? Listen to ArcticPodden to find out what he has in common with them!