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Connecting Print with Digital - Episode 94
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Innhold levert av Brian Jones and Patience Jones, Brian Jones, and Patience Jones. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Brian Jones and Patience Jones, Brian Jones, and Patience Jones eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Thinking about print and digital as two separate media formats that never overlap can shortchange the impact of both. In this episode, we talk about the ways in which digital efforts can support print marketing - and vice versa. Whether it’s a QR code for an ad or changing up your website to mirror editorial coverage, we help you find ways to connect the dots for your audiences.
Highlights
- What it takes for a prospect to mentally connect your firm with its print coverage
- How to be consistent across media without being dull
- Working within advertorial parameters
- The different ways in which architects and clients view consumer publications
Episode Resources:
- Connect with Brian Jones and Patience Jones
- https://graphicmachine.com/
- https://www.linkedin.com/company/graphicmachine/
- https://www.linkedin.com/in/brian-jones-graphicmachine/
- https://www.linkedin.com/in/patiencejones/
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