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Building Successful Car Buying Centers with Darrell Steed
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In this insightful episode of ASOTU CON Sessions, Joe Overby interviews Darrell Steed, president of SmartWolf Consulting. Steed shares the fascinating origin of his company’s name, inspired by his reputation as a fixer in the auto industry, akin to Winston Wolf from "Pulp Fiction." The conversation delves into Steed's journey from a used car director to a consultant, highlighting the critical lessons he’s learned in dealership operations and his mission to help dealers optimize their used car acquisition strategies.
Steed offers practical advice for dealers on establishing successful car buying centers, emphasizing the importance of dedication and proper planning. He discusses the necessity of treating buying centers as integral parts of the dealership and outlines strategies for effective implementation, including branding, infrastructure, and personnel selection. The episode wraps up with Steed’s recommendations on hiring the right talent and building a sustainable model for buying centers, providing valuable insights for dealerships aiming to enhance their used car operations.
0:00 Intro
0:24 Steed shares the origin of the Smart Wolf name
1:49 Transitioning from dealership to consulting
2:08 Lessons from dealership to corporate consulting
3:44 Importance of commitment in establishing buying centers
4:35 Challenges and benefits of dealership buying centers
6:15 Branding strategies for dealership buying centers
7:19 Balancing profit and customer value in acquisitions
8:57 Initial steps in setting up a buying center
10:17 Resources for hiring the right talent
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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