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Innhold levert av Aspiration Marketing and Joachim Koch. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Aspiration Marketing and Joachim Koch eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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How to Identify Your Ideal Customer Profile (ICP) for ABM

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Manage episode 449797513 series 3594073
Innhold levert av Aspiration Marketing and Joachim Koch. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Aspiration Marketing and Joachim Koch eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to the Aspiration Marketing Podcast! In this episode, titled "How to Identify Your Ideal Customer Profile (ICP) for ABM," I delve into the critical role of precision in account-based marketing. Your ICP is more than just a list of traits; it's a comprehensive blueprint of your perfect customer. I'll guide you through the step-by-step process of defining your ICP, from analyzing your best existing accounts to creating a detailed framework. Discover how to use this profile to target high-value accounts, craft personalized messaging, and optimize your marketing channels. By understanding and refining your ICP, you can boost your marketing ROI and build stronger customer relationships. Join me as we explore how to unlock the full potential of ABM with a well-defined ICP.
  continue reading

144 episoder

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iconDel
 
Manage episode 449797513 series 3594073
Innhold levert av Aspiration Marketing and Joachim Koch. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Aspiration Marketing and Joachim Koch eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Welcome to the Aspiration Marketing Podcast! In this episode, titled "How to Identify Your Ideal Customer Profile (ICP) for ABM," I delve into the critical role of precision in account-based marketing. Your ICP is more than just a list of traits; it's a comprehensive blueprint of your perfect customer. I'll guide you through the step-by-step process of defining your ICP, from analyzing your best existing accounts to creating a detailed framework. Discover how to use this profile to target high-value accounts, craft personalized messaging, and optimize your marketing channels. By understanding and refining your ICP, you can boost your marketing ROI and build stronger customer relationships. Join me as we explore how to unlock the full potential of ABM with a well-defined ICP.
  continue reading

144 episoder

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