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Creating Evergreen Content So That Your Message Lives On
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Creating evergreen content is something that we don't always think about. This particular episode is for those of you who are in a MLM or Network Marketing opportunity.
You are most likely extremely excited about the products you are currently selling, so you wanna make videos and talk about them.
Instead of doing this, you should be creating content around the ideas and the generalities around what your product solves. This way, if anything is to ever change with the company, or the product changes and stops working you can still use that piece of content.
An example of this would be if you sell a weight loss supplement. Instead of saying "product X is the best thing on earth and you should buy it", you can talk about concepts around health and weight loss. Speaking about topics such as increasing your water consumption. Or adding 30 minutes of daily cardio to your routine.
Creating content around these things makes them evergreen, so they will be valuable to someone today and they will still be valuable to someone in 10 years.
You can also easily change recommended products as time passes. You might start with an affiliate product and then start your own company where you want those videos you made to promote your product. Or you could switch from one affiliate product to another.
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