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Kate Harper- Getting Into the Greeting Card Market
Manage episode 156340341 series 1185424
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On October 15th, 2009 Irene Watson and Victor R. Volkman spoke with greeting card and gift industry maven Kate Harper. Kate Harper started her line of humorous greeting card from a hobby of making greeting cards for friends as gifts. Over the next 15 years, Kates turned her hobby into a business, manufacturing and shipping cards to over 2,000 stores, including Barnes & Noble, Whole Foods Markets and the Papyrus chain. She informed us on key areas of getting started as a writer or self-publisher of greeting cards, including:
* Card terends: research, seasonal cards, occasional cards, and publishers
* What subject areas and categories to focus on, how to stay organized
* Test marketing your cards and card verse.
* Seven most common mistake card writers will make
* Why competition in the card business is vastly over-estimated
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* Card terends: research, seasonal cards, occasional cards, and publishers
* What subject areas and categories to focus on, how to stay organized
* Test marketing your cards and card verse.
* Seven most common mistake card writers will make
* Why competition in the card business is vastly over-estimated
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