How to Design a Category for Your Brand w/ John Rougeux

B2B Better

Innhold levert av Jason Bradwell. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Jason Bradwell eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

1+ y ago 23:34

MP3•Episoder hjem

In this episode, I talk to John Rougeux, Partner at Category Design Advisors.

We talked about what category design ACTUALLY means in B2B, the eight levers to pull to build a business that is radically different, and how to think about category design against company positioning.

You can learn more about John at www.categorydesignadvisors.com

And the Christopher Lochhead article we referenced can be found here:

https://categorypirates.substack.com/p/8-category-levers-how-to-build-a

***

Have you thought about launching a podcast for your brand but aren’t sure where to start? Book 60 minutes with me to brainstorm some ideas and get practical advice on how to create a show your customers care about.

Totally free.

Drop me an email at jason@b2b-better.com or book a time to chat with me using this link:

https://www.b2b-better.com/podcast-assessment

You can also follow me on LinkedIn.

Head over here: linkedin.com/in/jasonbradwell

101 episoder

#Business #Marketing #Jason Bradwell #Content #Social #Copywriting #MBA #Entrepreneur #B2B