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Innhold levert av Vijay Damojipurapu. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Vijay Damojipurapu eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Narrow Your ICP for GTM Growth: Tactics with Hippo Video CEO Kathri Mariappan

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Manage episode 452191114 series 2856084
Innhold levert av Vijay Damojipurapu. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Vijay Damojipurapu eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Kathri Mariappan, the founder of Hippo Video, a B2B SaaS company. Kathri, with a rich background in engineering and over 16 years of experience in product management at Zoho, shares his entrepreneurial journey, highlighting the pivotal moments that shaped his approach to building and marketing products. This blog post delves into the key themes and insights from the episode, offering actionable advice for entrepreneurs and business leaders.

Kathri emphasizes that a go-to-market (GTM) strategy is much more than just sales and marketing. It begins where product development ends. Once a product is ready, the focus shifts to effectively communicating the problem it solves, the positioning message, and understanding the Ideal Customer Profile (ICP). These foundational elements are crucial for successful sales and marketing efforts.

Kathri's journey with Hippo Video exemplifies the power of clarity, focus, and continuous learning to achieve business success.

Brought to you by: stratyve.com

  continue reading

79 episoder

Artwork
iconDel
 
Manage episode 452191114 series 2856084
Innhold levert av Vijay Damojipurapu. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Vijay Damojipurapu eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Dive into the latest episode of the B2B Go to Market Leaders podcast, where Kathri Mariappan, the founder of Hippo Video, a B2B SaaS company. Kathri, with a rich background in engineering and over 16 years of experience in product management at Zoho, shares his entrepreneurial journey, highlighting the pivotal moments that shaped his approach to building and marketing products. This blog post delves into the key themes and insights from the episode, offering actionable advice for entrepreneurs and business leaders.

Kathri emphasizes that a go-to-market (GTM) strategy is much more than just sales and marketing. It begins where product development ends. Once a product is ready, the focus shifts to effectively communicating the problem it solves, the positioning message, and understanding the Ideal Customer Profile (ICP). These foundational elements are crucial for successful sales and marketing efforts.

Kathri's journey with Hippo Video exemplifies the power of clarity, focus, and continuous learning to achieve business success.

Brought to you by: stratyve.com

  continue reading

79 episoder

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