How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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The 4 Best Top of Funnel Marketing Tactics
MP3•Episoder hjem
Manage episode 435175115 series 2391144
Innhold levert av Sweet Fish. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Sweet Fish eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
The top of the marketing funnel doesn’t need to be mysterious or overly complicated! For many companies though, they think they’re doing top-of-funnel marketing, and while they’re spending money on ads they aren’t growing affinity or an owned audience.
In this episode, James and Benji share the 4 top of funnel marketing tactics you cannot afford to overlook.
Join as we discuss:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
…
continue reading
In this episode, James and Benji share the 4 top of funnel marketing tactics you cannot afford to overlook.
Join as we discuss:
- Why video podcasting is a game-changer for reaching wider audiences and establishing thought leadership
- How to leverage original research for creating compelling, data-driven reports that resonate with your audience
- Why companies consistently get newsletters wrong, and how to avoid falling into the same trap
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
1431 episoder
MP3•Episoder hjem
Manage episode 435175115 series 2391144
Innhold levert av Sweet Fish. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Sweet Fish eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
The top of the marketing funnel doesn’t need to be mysterious or overly complicated! For many companies though, they think they’re doing top-of-funnel marketing, and while they’re spending money on ads they aren’t growing affinity or an owned audience.
In this episode, James and Benji share the 4 top of funnel marketing tactics you cannot afford to overlook.
Join as we discuss:
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
…
continue reading
In this episode, James and Benji share the 4 top of funnel marketing tactics you cannot afford to overlook.
Join as we discuss:
- Why video podcasting is a game-changer for reaching wider audiences and establishing thought leadership
- How to leverage original research for creating compelling, data-driven reports that resonate with your audience
- Why companies consistently get newsletters wrong, and how to avoid falling into the same trap
Benji: https://www.linkedin.com/in/benji-block/
James: https://www.linkedin.com/in/jamescarbary/
1431 episoder
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