Marketing Fails: McDonald’s Olympic Blunder & Sony's PSP Misstep B2B Growth podcast

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MBA Careers Business Marketing James Carbary Sweet Fish B2b Marketing B2b Growth B2b Sales

Innhold levert av Sweet Fish. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Sweet Fish eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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Marketing Fails: McDonald’s Olympic Blunder & Sony's PSP Misstep

2M ago 15:58

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Innhold levert av Sweet Fish. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Sweet Fish eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

What do you get when a fast-food giant runs out of food during the Olympics and a tech titan tries to outsmart Nintendo with a grassroots campaign? Two colossal marketing failures that left customers frustrated and brands scrambling.
In this episode, we explore how McDonald's 1984 Olympics promotion backfired, costing the company tens of millions and leaving customers empty-handed when they ran out of fries, buns, and even Coca-Cola. We also dive into Sony’s desperate attempt to boost PSP sales with the “All I Want For Christmas is a PSP” campaign, which fell flat in the face of Nintendo’s dominance.
For more Marketing Fails check out B2B Growth on YouTube:
https://www.youtube.com/@b2bgrowth

… continue reading

1000 episoder

#MBA #Careers #Business #Marketing #James Carbary #Sweet Fish #B2b Marketing B2b Growth B2b Sales

Artwork

Marketing Fails: McDonald’s Olympic Blunder & Sony's PSP Misstep

55 subscribers

published 2M ago

Del

MP3•Episoder hjem

Innhold levert av Sweet Fish. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Sweet Fish eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

What do you get when a fast-food giant runs out of food during the Olympics and a tech titan tries to outsmart Nintendo with a grassroots campaign? Two colossal marketing failures that left customers frustrated and brands scrambling.
In this episode, we explore how McDonald's 1984 Olympics promotion backfired, costing the company tens of millions and leaving customers empty-handed when they ran out of fries, buns, and even Coca-Cola. We also dive into Sony’s desperate attempt to boost PSP sales with the “All I Want For Christmas is a PSP” campaign, which fell flat in the face of Nintendo’s dominance.
For more Marketing Fails check out B2B Growth on YouTube:
https://www.youtube.com/@b2bgrowth

… continue reading

1000 episoder

#MBA #Careers #Business #Marketing #James Carbary #Sweet Fish #B2b Marketing B2b Growth B2b Sales

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