#178: Website Teardown | Breaking Down the Best Website Experiences in 2024 with Natalie Marcotullio, Head of Growth at Navattic

B2B Marketing with Dave Gerhardt

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8d ago 54:49

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In this Exit Five Live session, Dave is joined by Natalie Marcotullio, Head of Growth at Navattic, a leading interactive demo platform for B2B marketing. Natalie is an expert in optimizing the B2B buyer journey with innovative demo solutions and data-driven strategies.

Dave and Natalie cover:

Why accessible, usable, and transparent websites is important in improving the buyer experience
How to incorporate interactive demos to accelerate the sales cycle and increase conversion rates
Public pricing and how it affects buyer trust and decision-making in B2B sales

Timestamps

(00:00) - - Intro to Natalie
(06:49) - - Why Marketing Requires Full Company Alignment
(11:16) - - Why You Should Have a Transparent Pricing Page
(13:43) - - Improving Sales Automation, Pricing Pages, and Interactive Demos
(16:30) - - How To Secure Buy-In
(18:45) - - Why Sales Responds Well to Demo-ing Benefits
(20:03) - - Commsor Teardown
(25:43) - - Andimol Teardown
(31:30) - - Directus Teardown
(36:09) - - Firstbase Teardown
(39:27) - - TeraLeap Teardown
(42:30) - - Q&A

Send guest pitches and ideas to hi@exitfive.com
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This episode of the Exit Five podcast is brought to you by our friends at Calendly. You’ve probably heard of Calendly. And you probably have used it to schedule meetings with people outside your company.

But did you know you can also use Calendly on your website to increase conversion and create a better hand off experience with sales?

Speed to lead is everything and that’s why B2B marketing teams today use Calendly to convert leads the moment they’re ready to talk to sales. Instead of doing the whole follow-up late dance, you can book meetings right within the forms on your website. And Calendly has the routing and integrations you need to make sure your prospects get booked with the right sales rep.

Smith.ai increased their website bookings by 26% using Calendly. And Katalon, the all-in-one test automation platform, was able to increase their conversion rate 3X using Calendly.

Join over 20 million users who count on Calendly to simplify meetings, save time and drive revenue revenue by removing the friction from your website. Visit calendly.com/exitfive to get started with a 14-day free trial.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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