151: Measuring Content Marketing Success

B2B Revenue Acceleration

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1y ago 43:21

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It’s no secret that content marketing is essential for driving traffic, brand awareness and inbound leads. After all, an amazing solution won't be of much use if no one knows about it.

So, you’ve developed a great marketing strategy and started rolling it out, but how can you determine its effectiveness?

Using the right metrics to revamp your marketing plan can not only boost conversion rates but position your business as a thought leader in your industry.

In this episode of B2B Revenue Acceleration, host Aurelien Mottier (Co-Founder and CEO, Operatix) sat down with Matt Laybourn (Founder, Rockee) to discuss how to measure content marketing success effectively.

Matt shares his expertise on what metrics marketers should be looking at, going beyond keyword positions and page views to accurately attribute ROI to content. This includes exploring the benefits of using a unique scoring system on blog posts, and how this data can boost your strategy.

Discover these invaluable insights by listening to the latest episode of B2B Revenue Acceleration.

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#Business #Sales Development #Marketing #Aoife Daly