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GDA Podcast: ep. 33 - Denise Lee Yohn: Brand-Building Expert
Manage episode 176322644 series 1336760
Innhold levert av Backstage Pass with Gail Davis and GDA Speakers. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Backstage Pass with Gail Davis and GDA Speakers eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Blending a fresh perspective, twenty-five years of experience, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority and sought-after speaker on building and positioning exceptional brands. Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing. She served as lead strategist at advertising agencies; was the vice president/general manager of brand and strategy - garnering major corporate awards; and has run her own firm as an independent consulting partner since 2004. An influential writer, Denise is the author of the best-selling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass) and the new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do. She enjoys challenging readers to think differently about brand-building. Link to episode: http://bit.ly/2oBrWf2 Transcripts, blogs, and more: www.gdapodcast.com For booking info: www.gdaspeakers.com or call (214) 420-1999 twitter: @gdapodcast instagram: @gdapocast fb: facebook.com/gdapodcast
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