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Base Layer Episode 235: Ian McMilan, Chief Growth Officer @ Mojito on creating NFT strategies with iconic businesses and brands

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Innhold levert av BlockWorks Group and David Nage | BlockWorks Group. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av BlockWorks Group and David Nage | BlockWorks Group eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

It's been a while, but the show is coming back more frequently! Ian joins us from Mojito, which grew to fame by building the Metaverse Marketplace for Sotheby's in 2021. We had a great conversation about how iconic businesses and brands are working with Mojito to think about and deploy their NFT and Metaverse strategies. Why? There are billions of people out there (gamers) who are already part of the economic world. Still, even more that are just starting to be a significant part of our global economic future - and they live in metaverses to some extent already. Why did Nike, Adidas, and fashion brands build here already? Learn more from Ian.

  continue reading

257 episoder

Artwork
iconDel
 
Manage episode 327501218 series 2513509
Innhold levert av BlockWorks Group and David Nage | BlockWorks Group. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av BlockWorks Group and David Nage | BlockWorks Group eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

It's been a while, but the show is coming back more frequently! Ian joins us from Mojito, which grew to fame by building the Metaverse Marketplace for Sotheby's in 2021. We had a great conversation about how iconic businesses and brands are working with Mojito to think about and deploy their NFT and Metaverse strategies. Why? There are billions of people out there (gamers) who are already part of the economic world. Still, even more that are just starting to be a significant part of our global economic future - and they live in metaverses to some extent already. Why did Nike, Adidas, and fashion brands build here already? Learn more from Ian.

  continue reading

257 episoder

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