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Innhold levert av BBH Labs: A podcast about marketing and Bartle Bogle Hegarty. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av BBH Labs: A podcast about marketing and Bartle Bogle Hegarty eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
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Entertain or Die?

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Manage episode 199267742 series 2088348
Innhold levert av BBH Labs: A podcast about marketing and Bartle Bogle Hegarty. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av BBH Labs: A podcast about marketing and Bartle Bogle Hegarty eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
With interruptive marketing in decline, entertainment a.k.a. branded entertainment a.k.a. branded content has been much lauded as an alternative, but the relationship between brands and entertainment hasn’t always been an easy or successful one. We explore the who, what, when, where, how and why of brands moving into entertainment, with perspectives from BBH Global ECD Pelle Sjoenell, BBH London ECD Anthony Austin, BBH LA Head of Strategy Agathe Guerrier, Head of Entertainment William Swann and strategy director Melanie Arrow.
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5 episoder

Artwork
iconDel
 
Manage episode 199267742 series 2088348
Innhold levert av BBH Labs: A podcast about marketing and Bartle Bogle Hegarty. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av BBH Labs: A podcast about marketing and Bartle Bogle Hegarty eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
With interruptive marketing in decline, entertainment a.k.a. branded entertainment a.k.a. branded content has been much lauded as an alternative, but the relationship between brands and entertainment hasn’t always been an easy or successful one. We explore the who, what, when, where, how and why of brands moving into entertainment, with perspectives from BBH Global ECD Pelle Sjoenell, BBH London ECD Anthony Austin, BBH LA Head of Strategy Agathe Guerrier, Head of Entertainment William Swann and strategy director Melanie Arrow.
  continue reading

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