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S1-E4. 2nd C of KYC - Know Your Customer
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Thank you for joining us, the Host Bees, Shiva, and Vineet on this journey of building Empactful Organisations.
Over the last few weeks, we introduced ourselves, spoke about the 4 KYCs to build your business, and explored Knowing your #Company. This week we explore the 2nd of the KYCs - Know your Customer!
This episode of "Knowing your Customer" helps you to select your best #customers from a crowded marketplace, build an intimate understanding of the customer, and then engage with the customer to drive maximum returns - both for the customer and yourself.
Selecting the customer is akin to choosing the dishes you like from a large lunch buffet - where you select specific dishes based on your choice of sweet, source, spice, flavor, and texture.
Similarly, you select customers based on who can benefit most from your product or service, while also realizing which category of customers you can serve best in terms of size, complexity, and other constraints.
Once you have selected your shortlist of customer categories to pursue, you build a customer map, with the aim of defining that customer to the lowest possible detail required for meaningful engagement.
This includes, in addition to the customer industry, the exact department and designation you want to target, the role they play in the decision-making, process, the identifying the pain and gain points and what information they will require to make their decision.
Once the map is built, it is time to use that information in the best ways possible to engage with the customer. One of the best ways to engage with your customer is to help enable them to engage and satisfy their customer - building empactful relationships with far-reaching effects.
Connect with us to share your experiences, comments, and stories:
Be Empactful: https://empacts.live | beempactful@gmail.com | https://facebook.com/beempactful |
https://Instagram.com/beempactful.com | https://linkedin.com/company/be-empactful-podcast
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Shiva: https://linkedin.com/in/shivakumarvs | https://instagram.com/valadisk
Vineet: https://www.linkedin.com/in/vineetngupta | https://instagram.com/vineatrepeat
Be Empactful - Creating Impacts with Empathy
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