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Innovating E-commerce with Savant Ecommerce Speakers: Kayla Alexander, Nicole Murphy, and Marnie Rabinovitch
Manage episode 418216658 series 3495192
Innhold levert av Mike Caldwell. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Mike Caldwell eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this special episode of "Because Business is Personal," Mike Caldwell and co-host Tara Conway are joined by three distinguished guests: Kayla Alexander, Nicole Murphy, and Marnie Rabinovitch Consky, to discuss innovative approaches in e-commerce.
Key Points:
Introduction of Guests:
- Kayla Alexander: Professional basketball player, author, and co-founder of Tall Size.
- Nicole Murphy: Marketing leader and co-founder of Tall Size, an online marketplace for tall women's clothing.
- Marnie Rabinovitch Consky: Founder of Thigh Society, a company that creates slip shorts designed to prevent thigh chafing.
- Personal Insights:
- Kayla Alexander: Shared her experience traveling to almost every continent thanks to basketball.
- Nicole Murphy: Revealed her brief stint with motorcycle riding.
- Marnie Rabinovitch Consky: Talked about her passion for shuffle dancing, which she picked up during the pandemic.
- Business Challenges and Innovations:
- Marnie Rabinovitch Consky: Discussed overcoming skepticism from investors by believing in her product and addressing a widespread but underserved market need.
- Kayla Alexander and Nicole Murphy: Explained how their personal struggles as tall women inspired the creation of Tall Size and the importance of listening to their community to evolve their business model.
- Pop-up Shops: Tall Size’s innovative approach to offering in-person shopping experiences using QR codes to handle transactions, allowing them to manage logistics efficiently.
- Marketing and Technology:
- Thigh Society: Leveraging paid social marketing and data analytics to understand customer needs and personalize communication.
- Tall Size: Utilizing marketplace technology and creative solutions to offer a wide assortment without holding extensive inventory.
- Advice for Larger Brands:
- Nicole Murphy: Emphasized the importance of renewed vision and scrappiness, encouraging large brands to look at problems from new angles and be open to unconventional solutions.
- Marnie Rabinovitch Consky: Highlighted the need to clearly communicate the problem and solution to customers, suggesting that even large brands should adopt direct response marketing strategies to effectively reach their audience.
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