Tech News Briefing is your guide to what people in tech are talking about. Every weekday, we’ll bring you breaking tech news and scoops from the pros at the Wall Street Journal, insight into new innovations and policy debates, tips from our personal tech team, and exclusive interviews with movers and shakers in the industry. Hosted by Zoe Thomas
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How National Geographic Used Analytics to Become the Biggest Brand on Instagram
M4A•Episoder hjem
Manage episode 243436768 series 1544663
Innhold levert av Big Data Beard. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Big Data Beard eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Move over Justin Bieber, National Geographic is coming through! Thats right, when it comes to Instagram, National Geographic is a pretty big deal. Their total followers exceed some notable celebrities such as Drake, Rihanna, Khloe Kardashian and that’s right, Justin Bieber. With over 118 Million followers, National Geographic is in fact the biggest brand on Instagram. Recorded at Disney’s Data and Analytics Conference, Cory and Brett sit down with National Geographic Partner's own Brad Dancer and Mia Vallo from the Insights, Analytics & Data Strategy team. This team is responsible for overseeing all insights, analytics and business intelligence across National Geographic including social media. Brad and Mia discuss the role that analytics played in becoming the biggest brand on Instagram and the journey that Nat Geo took to get to where they are today. The team talks about some of the challenges, key lessons and best practices to driving platform engagement to the next level.
207 episoder
M4A•Episoder hjem
Manage episode 243436768 series 1544663
Innhold levert av Big Data Beard. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Big Data Beard eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Move over Justin Bieber, National Geographic is coming through! Thats right, when it comes to Instagram, National Geographic is a pretty big deal. Their total followers exceed some notable celebrities such as Drake, Rihanna, Khloe Kardashian and that’s right, Justin Bieber. With over 118 Million followers, National Geographic is in fact the biggest brand on Instagram. Recorded at Disney’s Data and Analytics Conference, Cory and Brett sit down with National Geographic Partner's own Brad Dancer and Mia Vallo from the Insights, Analytics & Data Strategy team. This team is responsible for overseeing all insights, analytics and business intelligence across National Geographic including social media. Brad and Mia discuss the role that analytics played in becoming the biggest brand on Instagram and the journey that Nat Geo took to get to where they are today. The team talks about some of the challenges, key lessons and best practices to driving platform engagement to the next level.
207 episoder
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