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#12: Not Everyone Is Your Customer: The Rolls-Royce Lesson
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Why don’t you see Rolls-Royce ads on free-to-air TV? Because they know exactly who their customer is. In this episode, we explore how small businesses can learn from this targeted approach, making their marketing efforts more efficient, lowering customer acquisition costs, and driving growth. Tune in to find out how focusing on the right audience can transform your business.
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