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#6: Qantas’ Survival Strategy - Adapting Through COVID-19 Disruption
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Is your business prepared for the unexpected?
In this episode, we explore how Qantas, one of the world's oldest airlines, used strategic planning to navigate crises and adapt to unforeseen disruptions, including the COVID-19 pandemic. Learn how the Qantas Transformation Program, launched in 2014, helped the airline pivot operations by converting passenger planes for cargo use and streamlining costs. We also discuss the challenges faced, including controversies over flight credits and the early departure of CEO Alan Joyce in 2023. Tune in for insights into how effective strategic planning and adaptability can make or break a business during turbulent times.
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