Google vs Facebook Ads for eCommerce Startups

Blues Brothers Podcast

This conversation discusses the choice between Google Ads and Facebook Ads for e-commerce brands. It covers considerations for choosing the platform based on search volume, novelty, and CPA targets. The conversation also explores the importance of testing both platforms and setting up initial campaigns. It provides insights into the potential of advertising on TikTok and the content requirements for success. Additionally, it addresses budget considerations for startups and established retailers, as well as the impact of cross-channel marketing. The conversation concludes with a discussion on large-scale advertising and optimizing platform allocation.
Takeaways
- Consider existing search volume and novelty when choosing between Google Ads and Facebook Ads.
- Test both platforms with a low budget to determine which performs better.
- Retailers should start with Google Ads to leverage existing brand search volume.
- Budget allocation should be based on the platform generating the majority of top-of-funnel traffic.
- Consider the content requirements and potential dilution of focus when advertising on TikTok.
Chapters
00:00 Introduction
00:38 Choosing the Platform for Paid Advertising
02:03 Considerations for CPA Targets
04:10 Competitiveness on Google
05:14 Unique Value Propositions and Platform Prioritization
06:53 Testing Both Platforms
07:09 Setting Up Initial Tests
09:36 Budget Considerations and Cross-Channel Marketing
13:43 Considerations for Advertising on TikTok
19:32 Content Requirements for TikTok
20:22 Setting Up Initial Tests for Retailers
28:36 Paid Media Considerations for Established Retailers
32:25 Budget Considerations for Startups and Established Retailers
34:19 Considerations for Large-Scale Advertising
36:07 Conclusion