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Ross Farquhar, Marketing Director, Little Moons

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Manage episode 411742441 series 3355837
Innhold levert av Bord Bia Brand Forum. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Bord Bia Brand Forum eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Welcome back to another episode of the Bord Bia Brand Forum Podcast - In this installment, we had the pleasure of speaking with Ross Farquhar, Marketing Director at Little Moons mochi ice cream. Little Moons is a business on a mission to become the world's number one mochi brand. Ross shares his knowledge and experience on scaling brands.

He outlines his view on long terms versus short term brand investment, brand building in international markets, selecting distribution partners, the benefits of adopting a category management mindset. He advises on lighting ‘little fires’ - creating a balanced portfolio of marketing initiatives to create consumer connections.

  continue reading

12 episoder

Artwork
iconDel
 
Manage episode 411742441 series 3355837
Innhold levert av Bord Bia Brand Forum. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Bord Bia Brand Forum eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Welcome back to another episode of the Bord Bia Brand Forum Podcast - In this installment, we had the pleasure of speaking with Ross Farquhar, Marketing Director at Little Moons mochi ice cream. Little Moons is a business on a mission to become the world's number one mochi brand. Ross shares his knowledge and experience on scaling brands.

He outlines his view on long terms versus short term brand investment, brand building in international markets, selecting distribution partners, the benefits of adopting a category management mindset. He advises on lighting ‘little fires’ - creating a balanced portfolio of marketing initiatives to create consumer connections.

  continue reading

12 episoder

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