Boss Up Your Brand podcast

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Season Finale: Discussing Social Media Trends with Digital Marketing Expert Heather Tulloch 23:40

for 4 years siden23:40

23:40

On this season finale episode, digital marketing expert Heather Tulloch discusses social media trends for 2021 such as, is Clubhouse here to stay? And the power of video marketing. Heather Tulloch is the founder of Image Creative BHX a digital marketing agency, based in the UK. Her agency has worked with a range of e-commerce and service-based businesses around the world and has a visionary perspective when it comes to their ideas. You can stay up-to-date with Heather on Instagram at https://www.instagram.com/image.creative.bhx Work With Me And Let's Boss Up Your Brand! https://jessicaalexmarketing.com Like What You Heard? Leave A Review! If you've found value in this episode I would love it if you left a review on Apple Podcasts to let others know! More ratings and reviews from amazing listeners like you help entrepreneurs find the Boss Up Your Brand Podcast, which means I get to help even more people! Follow the link below to review, select “Ratings and Reviews” and “Write a Review” https://podcasts.apple.com/ca/podcast/boss-up-your-brand-podcast/id1548293285 Stay Connected: Instagram: @jessicaalexmarketing - https://instagram.com/jessicaalexmarketing @bossupyourbrandpodcast - https://instagram.com/bossupyourbrandpodcast…

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Where your videos at? Interview with video expert Nia Lee 24:54

for 4 years siden24:54

24:54

Okay you’re not seeing double! I recently featured Nia Lee, in the Brands We Admire episode, but I had to have her come on and talk about her bread and butter: videos! As mentioned, Nia is the queen of video, and she has helped countless brands step their video game up, so in this episode she offers up some tips to help you Boss Up Your Brand™️ with the use of videos. Nia is a Public Relations major with an Honours BAA in Media Studies and a diploma in Media Communications. After gaining experience working with brands such as Bite Beauty, NYX Cosmetics Canada, Shea Moisture Canada and The Abnormal Beauty Company, Nia created Socialee Media Agency to merge her passion, education and experience working for outstanding beauty brands. This experience allows her to offer strategic content planning, video content creation & social media management to the highest level for women-owned businesses & visionaries looking to become their most Socialee Savvy™️ selves on social media. Pairing your brand personality along with Nia’s creative vision is TRULY when the magic happens. To stay in touch with Nia check out her Instagram page: - @socialeesavvynia Work With Me And Let's Boss Up Your Brand! https://jessicaalexmarketing.com Like What You Heard? Leave A Review! If you've found value in this episode I would love it if you left a review on Apple Podcasts to let others know! More ratings and reviews from amazing listeners like you help entrepreneurs find the Boss Up Your Brand Podcast, which means I get to help even more people! Follow the link below to review, select “Ratings and Reviews” and “Write a Review” https://podcasts.apple.com/ca/podcast/boss-up-your-brand-podcast/id1548293285 Stay Connected: Instagram: @jessicaalexmarketing @bossupyourbrandpodcast…

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Boss Up Your Brand with Style: Interview with personal stylist Renée Lindo 20:24

for 4 years siden20:24

20:24

In this episode I speak with personal stylist Renée Lindo where she offers up tips to help you Boss Up Your Brand with Style. Based in Toronto, Canada Renée serves clients globally. With her keen sense of style and corporate sales background, she is perfectly positioned to guide professional women on their style journey, so that they can show up as the best version of themselves. After climbing to the top of that Corporate mountain, Renée realized she was on the wrong mountain. Her desire to play bigger and contribute more to the world continued to pull at her until she decided to bet on herself and pursue her passion of fashion and style. Renée helps her clients save time and increase confidence by creating polished and functional wardrobes so that they can attract career-building opportunities. When women look good they feel great, and this gives them the confidence to put their hands up for more. Her company Let’s Get Dressed Now is a personal styling solution and clothing boutique, meeting women wherever they are on their style journey. Renée has worked on magazines, red carpet styling and fashion shows. However she gets the most joy leading her 1:1 clients on their personal style transformations. She accomplishes this by working closely with her clients to craft a clear, confident and consistent Style Story. The unique story they want to tell through their style. When this is successful it’s a game-changer. Some exciting news! Renée and I have teamed up to help you boost your style. To learn more about my latest Boss Up Your BrandTM packages that includes virtual style packages, click here or visit www.jessicaalexmarketing.com . To stay in touch with Renée check out her Instagram page: - @letsgetdressednow…

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Money Matters: Interview with financial strategist Nechelle Bartley 27:32

for 4 years siden27:32

27:32

In this episode I speak with Nechelle Bartley, the Founder and Head Financial Strategist of Her Future Wealth about the things you need to know to financially Boss Up Your Brand. Nechelle’s mission is centred on normalizing women having healthy relationships with their money and being self-assured with their ability to make the amount of money they genuinely desire to fuel building their own wealth. She partners with her clients to create customized financial strategies to maximize their revenue, income and profit opportunities. All while helping them navigate all the math and money mindset drama that comes with deciding to shift how they manage their minds and finances, so they can earn the necessary profits and cash flow to build wealth and fund their vision board dreams. Nechelle is a self-proclaimed cake connoisseur and believes that all money problems can be explained with a cake analogy or two while having said cake and eating it too...with champagne, of course! To stay in touch with Nechelle check out her Instagram page: - @herfuturewealth Work With Me And Let's Boss Up Your Brand! https://jessicaalexmarketing.com Like What You Heard? Leave A Review! If you've found value in this episode I would love it if you left a review on Apple Podcasts to let others know! More ratings and reviews from amazing listeners like you help entrepreneurs find the Boss Up Your Brand Podcast, which means I get to help even more people! Follow the link below to review, select “Ratings and Reviews” and “Write a Review” https://podcasts.apple.com/ca/podcast/boss-up-your-brand-podcast/id1548293285 Stay Connected: Instagram: @jessicaalexmarketing @bossupyourbrandpodcast…

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Brands We Admire: Nia Lee 36:41

for 4 years siden36:41

36:41

In this second instalment of Brands We Admire I had a chance to sit down with Nia Lee, the founder of Socialee Media Agency. Nia is creative, vibrant and is the queen of video. I featured her brand in this episode because she hits several marks. Her branding and quality is consistent, she exudes confidence, she’s done an excellent job of building a community feel, and she also shows that you don’t have to have over 10,000 followers to be an influencer and to be influential. Get ready for this inspiration and fun episode as I sit down with my friend and colleague, Nia Lee. To stay in touch with Nia check out her Instagram page: - @socialeesavvynia Work With Me And Let's Boss Up Your Brand! https://jessicaalexmarketing.com Like What You Heard? Leave A Review! If you've found value in this episode I would love it if you left a review on Apple Podcasts to let others know! More ratings and reviews from amazing listeners like you help entrepreneurs find the Boss Up Your Brand Podcast, which means I get to help even more people! Follow the link below to review, select “Ratings and Reviews” and “Write a Review” https://podcasts.apple.com/ca/podcast/boss-up-your-brand-podcast/id1548293285 Stay Connected: Instagram: @jessicaalexmarketing @bossupyourbrandpodcast…

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Showing up confidently to your next brand shoot: Conversation with photographer Haley Cobran 18:50

for 4 years siden18:50

18:50

In this episode I sit down with my ride-or-die photographer extraordinaire (and guest co-host), Haley Cobran. We talk about why it’s important to have the right mindset going into your brand shoot, and we even discuss my own evolution from hating being in front of the camera to showing up bossy at every brand shoot. Ladies, confidence (and preparation) is really king (or queen 😉). About Haley Cobran Haley is a creative portrait photographer and retoucher available in and around the GTA. Her services do not only include portraits but also lifestyle, fashion, family and engagement sessions. She enjoys capturing special moments, whether it be to document a milestone in life or a professional headshot for your new job or business. To keep in touch with Haley, check her out on Instagram @haleycobran . Work With Me And Let's Boss Up Your Brand! https://jessicaalexmarketing.com Like What You Heard? Leave A Review! If you've found value in this episode I would love it if you left a review on Apple Podcasts to let others know! More ratings and reviews from amazing listeners like you help entrepreneurs find the Boss Up Your Brand Podcast, which means I get to help even more people! Follow the link below to review, select “Ratings and Reviews” and “Write a Review” https://podcasts.apple.com/ca/podcast/boss-up-your-brand-podcast/id1548293285 Stay Connected: Instagram: @jessicaalexmarketing @bossupyourbrandpodcast…

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Package it right 10:45

for 4 years siden10:45

10:45

Previously I’ve discussed one of the 4 Ps of Marketing: Pricing, but outside of Product, Price, Place, and Promotion, there is another “P” I want you to start thinking about: Packaging. Packaging will have an affect on the 4 Ps, and how your brand is perceived. Tune in to this episode to learn why it’s important to package your product and service right, and how it can help you Boss Up Your BrandTM. Work With Me And Let's Boss Up Your Brand! https://jessicaalexmarketing.com Like What You Heard? Leave A Review! If you've found value in this episode I would love it if you left a review on Apple Podcasts to let others know! More ratings and reviews from amazing listeners like you help entrepreneurs find the Boss Up Your Brand Podcast, which means I get to help even more people! Follow the link below to review, select “Ratings and Reviews” and “Write a Review” https://podcasts.apple.com/ca/podcast/boss-up-your-brand-podcast/id1548293285 Stay Connected: Instagram: @jessicaalexmarketing @bossupyourbrandpodcast…

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Podcast Smodcast? Does your brand really need one? Interview with podcast expert Emily Milling 26:43

for 4 years siden26:43

26:43

Is a podcast the right content piece for your audience? You definitely want to tune in my interview with Emily Milling to find out. Emily is not only a podcast expert, she is the producer of this show! She’s held my hand (virtually speaking of course) throughout this process, even when I didn’t have the best equipment. But I didn’t let that stop me from getting my podcast out there. Now I have my fancy microphone, but what’s more important is the content – and whether or not that resonate with audience. Well, you be the judge and listen in! Links: Podcast Rocket: https://theultimatecreative.com/podcast-rocket Use code BUYB10 for 10% off Podcast Rocket! Podcaster Resources: https://theultimatecreative.com/freebies Emily's IG: @the_ultimatecreative Big Chick Energy Sketch: https://bigchickenergysketch.com Work With Me And Let's Boss Up Your Brand! https://jessicaalexmarketing.com Like What You Heard? Leave A Review! If you've found value in this episode I would love it if you left a review on Apple Podcasts to let others know! More ratings and reviews from amazing listeners like you help entrepreneurs find the Boss Up Your Brand Podcast, which means I get to help even more people! Follow the link below to review, select “Ratings and Reviews” and “Write a Review” https://podcasts.apple.com/ca/podcast/boss-up-your-brand-podcast/id1548293285 Stay Connected: Instagram: @jessicaalexmarketing @bossupyourbrandpodcast…

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How important is social proof? 9:00

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9:00

Why should that prospect buy your product or service? This is a question often answered by other consumers through social proof. Listen in to find out more about what social proof is, and how you can integrate it into your current marketing strategy to increase your brand awareness and visibility, and how social proof can help you with your sales. Work With Me And Let's Boss Up Your Brand! https://jessicaalexmarketing.com Like What You Heard? Leave A Review! If you've found value in this episode I would love it if you left a review on Apple Podcasts to let others know! More ratings and reviews from amazing listeners like you help entrepreneurs find the Boss Up Your Brand Podcast, which means I get to help even more people! Follow the link below to review, select “Ratings and Reviews” and “Write a Review” https://podcasts.apple.com/ca/podcast/boss-up-your-brand-podcast/id1548293285 Stay Connected: Instagram: @jessicaalexmarketing @bossupyourbrandpodcast…

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Interview with Nadya Ramos: How Diversity and Inclusion Plays a Role in Your Marketing 34:54

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34:54

Lack of diversity and inclusion has been a problem in society for a very long time, and this has played a role in the marketing world. Over the years there has been a call for more diversity in marketing, and that request was heightened in 2020. Listen in on my interview with marketing expert, Nadya Ramos of MRK Consulting Firm, who discusses how diversity and inclusion directly affects your brand as well. Check out Nadya’s brands on Instagram: - @modernmillenialmom - @mrkmarketingconsulting…

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Building Relationships On Your Social Media 15:30

for 4 years siden15:30

15:30

Relationships are a vital piece of your business growth. In this episode I offer three different types of relationships that you should be working on building online. For more marketing tips check out my IG business page: @jessicaalexmarketing

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Interview with Shaneece Bogues-Hill: Getting Choosy With Your Brand Colours 22:06

for 4 years siden22:06

22:06

In this episode I sit down with branding expert, Shaneece Bogues-Hill of Savvy Branding & Consulting, LLC. She is an expert in selecting colours for your brand — which should not be underestimated. There are psychological meanings behind the colours that you choose, and often those colours speak volumes to your audience without you having to say a word. Check out her free color scheme checklist: https://www.savvybranding.net/color-scheme-checklist And here’s the link to her Pick Me Perfect guide mentioned in the episode, and available for purchase: https://www.savvybranding.net/pick-me-perfect To stay up-to-date with Shaneece check her out on Instagram: @savvybranding…

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Brands We Admire: Treasa Leigh Brown 25:45

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25:45

In this first edition of Brands We Admire I had a chance to sit down with Treasa Leigh Brown, the founder of Leigh Event Group and We Rise Experience. Treasa is a well sought-after event planner who has travelled the world. Her dynamic brands, which include a team of 8, has not slowed down even during the pandemic. Are you ready to get inspired? Check out this episode with the boss of all bosses. To stay in touch with Treasa check out her Instagram pages: - @treasaleighbrown - @leigheventgroup - @weriseexperience…

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Can we balance it all? Interview with Robina Walling 20:21

for 4 years siden20:21

20:21

In order to boss up, entrepreneurs need to find ways to get unstuck, but also manage the various aspects of our lives. In this episode, I speak with health and life coach, entrepreneur and mom of 4, Robina Abramson-Walling for tips on how entrepreneurs can look for ways to get unstuck, and how they can manage the different aspects of their lives.…

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I’m in love...with Content Marketing 14:00

for 4 years siden14:00

14:00

In this episode, I discuss my love for content marketing, having a niche and why you need to know your audience in order to create the right content to help build up your brand. For more content marketing tips follow @jessicaalexmarketing on Instagram.

Podcaster verdt å lytte til

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S4, E1 - Day One 7:38