BrandTips™ It is a show about growing your business. About helping you become a smarter marketer. About helping you build the brand management skill so you can get exceptional results. BrandTips™ is a podcast from Brand Igniter® Inc. hosted by Peter Rodriguez. Peter is the CMO and founder of Brand Igniter® Inc., a marketing consultancy specialized in helping brands and business find new growth throuh marketing training, mentoring and brand strategy. Brand Igniter® Inc. works with clients in Canada and across 4 continents. The content is based on Peter's opinion and insight as an expert marketer. He shares his real-life brand management experience acquired over 3 decades running some of the world's best known brands in marketing roles at tier-one companies like Pfizer, Nestle, J&J, Smucker and Kellogg's in Canada and globally. He frequently interviews industry leaders and experts in marketing, branding, advertising and leadership.