))
#9: Did Cheetle Fingers Inspire a Hands Free World? Exploring Cheetos Hands Free House at SXSW
Manage episode 433739434 series 3581152
Innhold levert av John Kappel. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av John Kappel eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Episode 9: Cheetos posed one question to SXSW attendees and created an entire brand activation around it. The question being, Did Cheetle inspire hands free technology? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campaign's strengths and weaknesses and gives it a score on the EPIC Experiential Score. Come get immersed in this cheesy episode of Brand IRL.
__
Links:
- Activation Review: https://advertising.amazon.com/blog/cheetos-hands-free-house-sxsw
- Hands Free House Shorty Award: https://shortyawards.com/15th/cheetos-hands-free-house
- Cheetos: https://www.cheetos.com/about-us
- Epic Promotional Xp: https://www.epicpromotionals.com/
12 episoder
Del
