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The Content Marketing Spectrum
Manage episode 197725680 series 1544775
Innhold levert av BlogTalkRadio.com and Brand Matters. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av BlogTalkRadio.com and Brand Matters eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Today's brands have become media companies with all the content they need to create, distribute, and amplify on a daily basis. Marketers need to think holistically about their content marketing efforts, instead of relegating it to only the Owned channels of the Paid, Owned, Shared, and Earned spectrum. Since influencers are both content creators and promoters, a great influencer marketing campaign helps branded content take off and inspire the holy grail that is user-generated content.
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