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A Look Back on 50 Years of Advertising - Experiential Marketing
Manage episode 407200646 series 3474630
Innhold levert av Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
This week, the positioning duo wonder about the power of AI to do the irrational, emotional, creative task of ideation and creative concepting. MKHSTRY claims to reduce concepting from 6-9 months down to hours. What do our fearless positioning experts think about that claim?!
Next up, Mark and Lorraine cover the rise of experiential marketing. This is more than virtual or in-person events - such as the Barbie Movie's AI generator or Lean Cuisine's #weight this - but much more as we see brands today connect with consumers. Starbucks, Nike, and even some small B2Bs are trying to connect with consumers at the top of Maslow's Hierarchy of Needs.
Spend 30-ish (or 40-ish this time) with Mark and Lorraine as they discuss all things marketing, advertising, and positioning!
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