))
Marketing During a Recession
Manage episode 412647523 series 3474630
Innhold levert av Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Are we in a recession? That's not quite the right question to ask. The question for marketers is: are you ready for a recession? History shows us that market share is won -- and lost -- during a recession. Those who market during a recession, win. On this week's Brand Shorthand, Mark and Lorraine cover companies like Kellogg's (versus Post), Ford (versus GM/Chrysler), and others who won market share during a recession. The positioning duo discusses why advertising during a recession costs less and goes further.
Spend 30-ish with Mark and Lorraine as they discuss all things marketing, advertising ... and positioning!
61 episoder
Del
