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Positioning for Professionals - Exploding Myths Part 2
Manage episode 422907793 series 3474630
Innhold levert av Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
What is Papa John's doing? Or is that Papa Johns without an apostrophe?!? Mark and Lorraine dive in on this topic before they get to Positioning for Professionals, a book by Tim Williams that discusses how positioning works for professional service firms. The positioning duo walks through the next six myths about positioning that many service firms claim keep them from differentiating themselves. This episode covers the next six myths: 5) Bigger is better; 6) Brand is only about advertising; 7) There are general markets; 8) Branding costs money; 9) All growth is good growth; and 10) Efficiency is king. The positioning gurus explode these myths with a few brand examples, a tad bit of wit, and some critical maxims to keep with you as you operate your organization.
Spend 30ish with Mark and Lorraine as they talk all things marketing, advertising, and positioning.
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