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EP34: How to Perfect Your Influencer Collaboration Strategy, with Matt Ford CEO CoLab X (ex. Channel 4, UNILAD & BBC)
Manage episode 417111677 series 3568249
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This week I am joined by Matt Ford - the co-founder and CEO of CoLab X - who thrive on creating meaningful partnerships between brands and creators.
In this episode, Matt shared how he started his career at 35 years old, playing a crucial role in the monumental growth of UNILAD, revolutionising the TV industry with Channel 4 and the BBC, and what the future holds for branded content and influencer collaborations.
I loved being able to finally sit down with Matt and hear more about the amazing lessons he's learned from his incredible career, and beginning his journey as an entrepreneur.
If you enjoyed this episode, please give us a follow and share it with someone who might also find it useful and subscribe over on YouTube where you can watch full video versions of the podcast and check out more of my content.
Timestamps
(00:00) - Who is Matt?
(04:50) - How B2C businesses started using consumer research to target customers.
(13:02) - The growth of UNILAD.
(31:35) - Stop chasing pay rises and start stacking your skills.
(39:52) - How Matt revolutionised the TV industry.
(46:50) - How I knew I wanted to set up my own business.
(58:13) - Why everything will eventually work out.
(1:09:08) - The power of showing gratitude.
(1:14:21) - The easiest way to find a work-life balance.
(1:33:15) - The future of branded content and influencer collaborations.
(1:43:30) - Just F*cking Post It!
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