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S2 EP2 - Bunnings
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🎙 It’s time for some more banter!
This week for episode 2 of this second season we’re shining our Branding Banter spotlight on Aussie hardware retailer, Bunnings.
Across Australia and New Zealand it has a dominant presence, not just with roughly 267 stores, but because of their physical size of stores/warehouses and more recently, their online store.
So throughout the episode we look at how they have positioned themselves as a now 135 year old brand that has evolved over time but has for the most part maintained it’s current brand identity for the last 30 years with a tremendous amount of consistency.
We take a look at their messaging, visual identity which focuses greatly on their colours. As well as their brand experience and distinctive assets that all culminate in a complex but simple and memorable brand that could be one of the best examples of a retail brand in Australia.
So join us for a banter in this episode on Apple, Spotify or Google Podcasts.
And each week we’ll be recording our show’s LIVE on Clubhouse, so follow along in our Instagram stories for when we’ll be recording and join our Branding Banter club on Clubhouse to be notified.
🎙 Where to find more about Delphie & Frank
Branding Banter on Instagram: https://www.instagram.com/brandingbanter/
Delphie Website: https://www.seecreative.com.au/
Delphie Instagram: https://www.instagram.com/seecreativestudio/
Frank Website: https://www.gdayfrank.com/
Frank Instagram: https://www.instagram.com/gdayfrank/
30 episoder
Del
