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16. Intel Tries Mac vs PC Ads with Mohammad Nadeem
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Intel recently released an ad campaign where the mac from the original I'm a PC and I'm a mac ads is now considering PCs. Mohammad Nadeem joins the show to discuss why Intel is going after Apple and what lessons we can learn from a branding/marketing standpoint from this campaign.
Key Takeaways:
1. Know your target audience
2. If you're playing on a character from the past, make sure you keep their personality consistent
Timestamps:
0:00 - Intro
1:00 - Introduction to Mohammad Nadeem
3:10 - The new Intel Ad campaign and the original campaign
13:30 - Crafting your narrative
15:50 - Why is Intel going after Apple?
18:58 - Initial thoughts on the new Ad
20:10 - Will this attention lead to an increase in sales?
25:17 - Why the new ads didn't hit the way the old ones did
29:55 - Live Roleplay of creating an ad campaign
40:05 - How desperate intel is
41:00 - Apple's relationship with processors (intel and samsung)
46:40 - Key Takeaways
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