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41. Brick and Mortar Branding with Asad Patel
Manage episode 342615121 series 2862937
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Today we’re talking to Asad Patel. Asad has been involved in running brick and mortar businesses since he was a child. Amongst other things he’s run a clothing store, a cell phone store, and a food truck.
In this episode we dive deep into the various businesses that he’s been a part of and the branding lessons he’s learned along the way.
Key Lessons:
- Brands are shortcuts for decisions - When looking at members mark products, people don’t even look at the price and make comparisons because members mark is established as the generic, cheaper brand
- Speaking in the language of your customer will help you build trust
Asad's Podcasts
The Straight Path Podcast: https://open.spotify.com/show/5oR7C6sgD992ikfsyA5Z2P
Kahani Apni Zabani: https://open.spotify.com/show/6PXmHv3dKtzL7zuZfKKYWU
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