Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst

Brands, Beats & Bytes

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Album 6 Track 12 - What's Poppin? The Return of Obey Your Thirst

What's Poppin' Brand Nerds?! As you know, our own host, DC Cobbin, was on the original Sprite team that launched the iconic Obey Your Thirst campaign...and after 24 years, it's BACK. We have the OG team members in the building, including Michael Guth, to provide their insight on the return and insider knowledge of what it took to bring the original campaign to life with basketball legend Grant Hill.

Here are a few key takeaways from the episode:

The power of going full force after what you believe
Was Grant Hill first in line for the headline spot...Let's talk about it
It's about having the right team to make magic happen
How Sprite made the unexpected move under the big brand Coca Cola

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