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AI and Radio: Tracy Johnson's 7 Tips and 1 Secret Weapon

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Manage episode 431245800 series 1256774
Innhold levert av David Martin & Kipper McGee, David Martin, and Kipper McGee. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av David Martin & Kipper McGee, David Martin, and Kipper McGee eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Legendary radio consultant Tracy Johnson joins hosts Dave Martin and Kipper McGee to share his insights on the critical need for radio to become more provocative and emotionally engaging.

Tracy emphasizes the necessity for boldness and innovation, but addresses the challenge of balancing innovation with risk, urging stations to listen to and empower younger programmers -- and LISTEN to them!

Tracy also discusses the importance of changing our revenue models, suggesting that radio stations move away from traditional ads and explore alternative streams

He envisions the evolution of traditional radio by leveraging unique strengths and adapting to digital platforms and podcasts, providing a roadmap for staying competitive in a rapidly changing media landscape.

Additionally, Tracy introduces Radio Content Pro, a groundbreaking tool that uses AI to enhance radio programming by curating targeted content and significantly boosting audience engagement. This episode is packed with forward-thinking strategies and practical advice, making it a must-listen for anyone interested in the future of radio and media.

See Tracy's AI Webinar HERE

Check out Radio Content Pro today!

One Minute Martinizing by David Martin

Please help us thank these BRANDWIDTH ON DEMAND supporters:


Get the FREE BRANDwidth newsletter HERE

Check out previous BRANDwidth episodes HERE

  continue reading

200 episoder

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Manage episode 431245800 series 1256774
Innhold levert av David Martin & Kipper McGee, David Martin, and Kipper McGee. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av David Martin & Kipper McGee, David Martin, and Kipper McGee eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

Legendary radio consultant Tracy Johnson joins hosts Dave Martin and Kipper McGee to share his insights on the critical need for radio to become more provocative and emotionally engaging.

Tracy emphasizes the necessity for boldness and innovation, but addresses the challenge of balancing innovation with risk, urging stations to listen to and empower younger programmers -- and LISTEN to them!

Tracy also discusses the importance of changing our revenue models, suggesting that radio stations move away from traditional ads and explore alternative streams

He envisions the evolution of traditional radio by leveraging unique strengths and adapting to digital platforms and podcasts, providing a roadmap for staying competitive in a rapidly changing media landscape.

Additionally, Tracy introduces Radio Content Pro, a groundbreaking tool that uses AI to enhance radio programming by curating targeted content and significantly boosting audience engagement. This episode is packed with forward-thinking strategies and practical advice, making it a must-listen for anyone interested in the future of radio and media.

See Tracy's AI Webinar HERE

Check out Radio Content Pro today!

One Minute Martinizing by David Martin

Please help us thank these BRANDWIDTH ON DEMAND supporters:


Get the FREE BRANDwidth newsletter HERE

Check out previous BRANDwidth episodes HERE

  continue reading

200 episoder

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