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Good & Bad Marketing in Professional Services
Manage episode 404045349 series 3555562
Innhold levert av John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
In this episode, Mark interviews John about what poor marketing looks like in professional services firms, including:
- Lack of plan or lack of patience
- Poor customer experience
- Messaging is too company-centric
- Brand is based on assumptions
- Lack of a content strategy
Listen to hear what not to do, and how firms can turn these blind spots into areas of relative strength.
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