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NIQ on Bev-Alc at Halftime 2024 and the Coming 4th Mega Category

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Manage episode 435416880 series 2440682
Innhold levert av Brewbound. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Brewbound eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Beverage-alcohol’s growing “fourth category” of flavor-first offerings are quickly becoming a “mega category,” NIQ VP of alcohol industry thought leadership Jon Berg shared on the latest edition of the Brewbound Podcast. Berg explains how the collective of ready-to-drink offerings such as flavored malt beverages, canned cocktails, hard seltzers and other flavor-forward offerings have shifted the fortunes of bev-alc for the year, while the best case scenario for beer, wine and spirits is likely a flat year. He also dishes on the tension between value and volume, slumping craft sales, channel outlooks and brand life cycles. Plus, Zoe is back with a beer report from the Bahamas. She and Justin discuss their travel schedules, the decline in attendance for this year’s Craft Brewers Conference and Monster’s bev-alc struggles.
  continue reading

302 episoder

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Manage episode 435416880 series 2440682
Innhold levert av Brewbound. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Brewbound eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.
Beverage-alcohol’s growing “fourth category” of flavor-first offerings are quickly becoming a “mega category,” NIQ VP of alcohol industry thought leadership Jon Berg shared on the latest edition of the Brewbound Podcast. Berg explains how the collective of ready-to-drink offerings such as flavored malt beverages, canned cocktails, hard seltzers and other flavor-forward offerings have shifted the fortunes of bev-alc for the year, while the best case scenario for beer, wine and spirits is likely a flat year. He also dishes on the tension between value and volume, slumping craft sales, channel outlooks and brand life cycles. Plus, Zoe is back with a beer report from the Bahamas. She and Justin discuss their travel schedules, the decline in attendance for this year’s Craft Brewers Conference and Monster’s bev-alc struggles.
  continue reading

302 episoder

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