Authentic Branding - Aligning Your "What" With Your "Why" Brilliant Branding podcast

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Business Brilliant Branding Tungsten Branding

Innhold levert av Brilliant Branding and Tungsten Branding. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Brilliant Branding and Tungsten Branding eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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Authentic Branding - Aligning Your "What" with Your "Why"

6y ago 56:09

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MP3•Episoder hjem

Innhold levert av Brilliant Branding and Tungsten Branding. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Brilliant Branding and Tungsten Branding eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this age of "hop-on-the-band-wagon" branding, staying true to your core is more important than ever. But just what is your core? What is your why? The very reason for your company's existence? On today's show, we'll explore real world examples of how brands are connecting (and disconnecting) from their core value proposition, and how that improves or erodes trust. So before you go green, empower the world, and save the bees, dig deep and discover your true values, principles and beliefs. Your company mission and purpose are most powerful when backed by genuine, heartfelt conviction. It's all about alignment, congruency and authenticity - hallmarks of brilliant branding. It's about you do you. Join us as we discover how your company brand can shine all the brighter!

… continue reading

36 episoder

#Business #Brilliant Branding #Tungsten Branding

Artwork

Authentic Branding - Aligning Your "What" with Your "Why"

Brilliant Branding

20 subscribers

published 6y ago

Del

MP3•Episoder hjem

Innhold levert av Brilliant Branding and Tungsten Branding. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Brilliant Branding and Tungsten Branding eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

In this age of "hop-on-the-band-wagon" branding, staying true to your core is more important than ever. But just what is your core? What is your why? The very reason for your company's existence? On today's show, we'll explore real world examples of how brands are connecting (and disconnecting) from their core value proposition, and how that improves or erodes trust. So before you go green, empower the world, and save the bees, dig deep and discover your true values, principles and beliefs. Your company mission and purpose are most powerful when backed by genuine, heartfelt conviction. It's all about alignment, congruency and authenticity - hallmarks of brilliant branding. It's about you do you. Join us as we discover how your company brand can shine all the brighter!

… continue reading

36 episoder

#Business #Brilliant Branding #Tungsten Branding

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