Broken Brands -- When Things Turn Fugly Brilliant Branding podcast

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Innhold levert av Brilliant Branding and Tungsten Branding. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Brilliant Branding and Tungsten Branding eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

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Broken Brands -- When Things Turn Fugly

6+ y ago 54:36

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MP3•Episoder hjem

Innhold levert av Brilliant Branding and Tungsten Branding. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Brilliant Branding and Tungsten Branding eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

What happens when you wake up to breaking news, sometimes bombshell news, about your company brand? When do you fight back, when do you take cover, when do you hold your ground and when do you simply retreat? Today we'll discuss crisis brand management, the Hollywood Weinstein scandal, and the strategies companies can take in the face of explosive news. From Blackwater and Chemlawn to ISIS and WTF, we look at all the potential landmines to avoid in the branding minefield. From friendly fire to enemy fire, we touch on all fronts. We'll also share best practices to avoid blowing up your brand with proactive naming strategies that work.

… continue reading

36 episoder

#Business #Brilliant Branding #Tungsten Branding

Artwork

Broken Brands -- When Things Turn Fugly

Brilliant Branding

20 subscribers

published 6+ y ago

Del

MP3•Episoder hjem

Innhold levert av Brilliant Branding and Tungsten Branding. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Brilliant Branding and Tungsten Branding eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

What happens when you wake up to breaking news, sometimes bombshell news, about your company brand? When do you fight back, when do you take cover, when do you hold your ground and when do you simply retreat? Today we'll discuss crisis brand management, the Hollywood Weinstein scandal, and the strategies companies can take in the face of explosive news. From Blackwater and Chemlawn to ISIS and WTF, we look at all the potential landmines to avoid in the branding minefield. From friendly fire to enemy fire, we touch on all fronts. We'll also share best practices to avoid blowing up your brand with proactive naming strategies that work.

… continue reading

36 episoder

#Business #Brilliant Branding #Tungsten Branding

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