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How to sell with a clear USP - with Karen Burke - Go Goosey
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If you have ever taken a small child swimming you know the struggle of getting them dry afterwards.
My guest this week decided to solve this problem. Karen Burke is the founder of Go Goosey is an online retail company that sells her unique product, the Kids unisex quick drying onesie and microfibre towel. We talk about the process of designing and creating the product, and the importance of not rushing this stage.
We also talk about the USP for Karen's products. Karen is really good at articulating what makes her product so unique. Everywhere I see her, whether it's on Amazon or on her website, she's just nailed her USP and how she talks about her products. I think that's something that lots of us can learn from. Plus there are lots of little nuggets about mindset and overcoming challenges that I am sure you will find helpful. All in all it’s another great episode.
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This episode was sponsored by Jennifer Cooper Timesaver
Jenny is a timesaving business mentor and strategist. She empowers purpose led entrepreneurs to achieve more in their business by being savvy with tech, growing their visibility and detangling mindset blocks. With over 20 years of business and retail experience, Jenny combines compassionate mentoring, custom solutions and commercial know how to help you grow a profitable feel good business.
Jenny is the founder of Team Timesaver, who specialise in providing done for you business services, covering social media, email list & podcast management, website tweaks and business management tool set ups.
Find out more about how Jenny can help you at www.jennifercoopertimesaver.com
Instagram - @jennifercoopertimesaver
Linked In - https://www.linkedin.com/in/jennifer-cooper-timesaver/
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This month’s podcast episodes are proudly sponsored by my own book - Bring Your Product Idea to Life
Have you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable? In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all. The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational. Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.
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