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Southern Cross Austereo Chief Sales Officer Brian Gallagher talks 'Boomtown' and Australian radio's growth

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Manage episode 349993710 series 1260176
Innhold levert av Momentum Media and A Momentum Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Momentum Media and A Momentum Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

If you attended Ontario Association of Broadcasters Connection '22, you may have taken in the first panel of this year's conference, The Wizards of Aus, looking at the moment of resurgence radio is having in Australia.

Part of that growth is attributed to Boomtown - a collaboration between Southern Cross Austereo, Prime Media Group, WIN Network, Australian Community Media, Imparja, ARN, News Corp Australia and oOh!media - which markets regional radio and television to national advertisers.

While 9.1M residents live in regional Australia, and the average income is $93K a year, just 10% of national media budgets were spent there when the campaign started.

On this episode of Broadcast Dialogue - The Podcast, we welcome Boomtown Chairperson and Chief Sales Officer for Southern Cross Austereo Brian Gallagher, to talk about how educating media buyers has paid off and why he's bullish on the outlook for commercial radio.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

246 episoder

Artwork
iconDel
 
Manage episode 349993710 series 1260176
Innhold levert av Momentum Media and A Momentum Podcast. Alt podcastinnhold, inkludert episoder, grafikk og podcastbeskrivelser, lastes opp og leveres direkte av Momentum Media and A Momentum Podcast eller deres podcastplattformpartner. Hvis du tror at noen bruker det opphavsrettsbeskyttede verket ditt uten din tillatelse, kan du følge prosessen skissert her https://no.player.fm/legal.

If you attended Ontario Association of Broadcasters Connection '22, you may have taken in the first panel of this year's conference, The Wizards of Aus, looking at the moment of resurgence radio is having in Australia.

Part of that growth is attributed to Boomtown - a collaboration between Southern Cross Austereo, Prime Media Group, WIN Network, Australian Community Media, Imparja, ARN, News Corp Australia and oOh!media - which markets regional radio and television to national advertisers.

While 9.1M residents live in regional Australia, and the average income is $93K a year, just 10% of national media budgets were spent there when the campaign started.

On this episode of Broadcast Dialogue - The Podcast, we welcome Boomtown Chairperson and Chief Sales Officer for Southern Cross Austereo Brian Gallagher, to talk about how educating media buyers has paid off and why he's bullish on the outlook for commercial radio.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

246 episoder

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