EP 450: The trends that influenced agency AGI in 2024 with Drew and Danyel McLellan

Build a Better Agency Podcast

In 2023, about 45% of agencies took an AGI hit — the biggest number we’ve seen for as long as we’ve been tracking agency trends. Last year was tough, but agencies are finally starting to bounce back from growing their AGI.

With some of our profitability struggles finally behind us, many of you are wondering how to get ahead of the curve once again. This week, we’re taking a deeper dive into some of the biggest influencers of agency AGI during this time and what agency owners can learn from the trends.

We have a ton of data on agency biz dev trends, specialization and niching, client ghosting, and much more. So join us to dive into the data and learn what your agency can be looking out for to help prevent a big AGI hit in the future.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode:

• The work that has been super profitable for agencies in the past year or two
• The biggest hits to agency AGI
• Proving ROI to clients is more important than ever
• Why you need to raise your hourly rate if you haven’t already
• Finding ways to get more work out of your existing clients
• Overservicing clients is costing you money
• Why it might be time to cut some of your staff
• Clients want more from their agencies, and they’re not afraid to ghost
• Investing in first-party data and data analysts