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Perx Health – Hugo Rourke reveals behavioural science is their medical compliance App’s “secret sauce”. 2/2.
Manage episode 361447478 series 2772354
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Perx Health co-founder and CEO Hugo Rourke reveals the “secret sauce” that drives the success of the Perx smartphone App, to help patients better manage treatment plans for their chronic health conditions like diabetes or heart disease. Also, right now, trying to crack into and expand in the biggest health market in the world, the United States, is surely the Holy Grail for a medical therapeutics App like Perx, but hear about the considerable challenges alongside the opportunities. And then how does a small start-up build trust with outside funders including governments and large corporates to support your vision and help you turn the start-up into a scale-up, and then build it into something substantial and sustainable? Take a listen to Hugo Rourke in Part 2 of our chat.
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